Our goal is to create authentic and dynamic work that is culturally reflective of the American and global populations. We partner with some of the biggest brands in the world to create work that uses undiscovered, diverse, and innovative talent.
WE ARE A PARTNER BUILT FOR THE FUTURE.
Lack of Diversity in Advertising
Not enough minority and women directors and creatives.
Without diversity in the creative companies end up paying more in damage control when they create ads that don’t take into account how all members of society will perceive them… Take for example this.
Not many production/creative partners are diverse/inclusive enough to give agencies and brands options.
Accessibility is important and when your network is non-inclusive of women and people of color it’s just as hard for advertising agencies to identify talent as it is for talents to “break” into advertising.